Social Media Marketing Campaign Management

Enhance the visibility of your business through targeted advertising campaigns on social media platforms, where we create and manage paid marketing strategies. With our expertise, we ensure the selection of targeted ads, keyword optimization, and cookie tracking to measure the effectiveness of the ad, ensuring maximum return on investment (ROI).

The numbers and statistics mentioned earlier in the social media management section confirm how we have become a digital community spending more time in front of screens, both on computers and mobile devices. These numbers indicate that in a world with 7 billion people, Facebook alone receives 200 billion visits monthly.

It was natural for companies and brands to turn to social media advertising companies to run ads on these networks as one of the key tools in digital marketing. This helps in trying to reach new clients, engage with existing clients, and reactivate previous clients. As a result, social networks have adjusted their policies, first by improving the services offered to attract more users and secondly, by modifying their publishing policies to push companies to advertise for higher profitability.

A few years ago, Facebook showed 100% of the posts of any page to all of its followers. This percentage has steadily decreased to just 2-4%, pushing companies and entities wanting to reach customers to opt for paid ads.

Why Should You Look for a Social Media Advertising Company?

The most common method of payment in social media ads is Pay-Per-Click (PPC), where you only pay when a user clicks on your ad, fills out a form, books an offer, or likes your page.

Social media networks have diversified, with each one excelling in certain countries or fields. Twitter is more popular in the Gulf than in Egypt, where it hasn’t allowed targeted ads yet. On the other hand, Facebook is widely used in Egypt and has become increasingly powerful in its ads within the Arab region. LinkedIn stands out for having the highest cost-per-click but is the most successful for Business-to-Business (B2B) advertising.

Social media ads vary in terms of goals, including views, video views, form submissions, bookings, page likes, app downloads, event invitations, and more. These platforms also allow precise targeting based on age, location, interests, and sometimes even the device used to access the internet. Another key advantage is the ability to monitor the ad in real-time and adjust or pause it to achieve the desired result.

General Marketing Rule: “Marketing is an investment, not an expense”

Maximizing ROI requires strong ad monitoring, a clear understanding of the objectives, and success metrics. One common mistake to avoid is chasing after the number of page likes, which many pursue for fame and prestige, offering no tangible financial benefit. This has led some to purchase likes through legitimate or illegitimate means. Facebook recently announced it would review page likes and remove inactive ones, which has already resulted in many pages seeing a decrease in likes. Facebook statistics show that 96% of users who like pages for brands and companies never return to them, highlighting the importance of targeting genuine potential customers and maintaining ongoing engagement.

Measuring the success of a social media advertising company purely by the number of views is an indicator of failure, not success. True success is measured by the highest click-through rate (CTR), meaning that quality targeting yields better results.