Google Ads Campaign Management

What is the importance of Google Ads, and why should you look for a professional Google advertising company or the best digital marketing agency?

Although there are multiple digital marketing channels, the most popular being social media management and advertising through a social media advertising agency, the fact remains that search engine marketing—whether through Google Ads or search engine optimization (SEO) with an SEO company—is the most important. This is because it is almost the only digital marketing channel considered indoor marketing, meaning that the customer is actively searching for you through Google, the world’s leading search engine.

Therefore, hiring a specialized digital marketing agency to manage Google campaigns can significantly impact your advertising returns, whether you operate in Egypt, Saudi Arabia, or any other country. A company’s expertise in selecting the right keywords and analyzing customer behavior ensures much better results compared to social media advertising campaigns, despite their importance.

BeCloud specializes in social media account management and Google Ads and follows precise steps to ensure successful ad campaigns. Here’s how we do it:

Our Steps as a Google Advertising Agency to Achieve Success in Google Ads Management

Our journey with clients begins by thoroughly studying their products or services to understand their competitive advantages and the relevant search keywords. We also analyze competitors in detail. At BeCloud, as a digital marketing company specializing in search engine marketing, we recognize that the key to successful Google search ads lies in keyword selection. Therefore, we use the latest tools to analyze search terms, determine search volumes in each country or city, and predict website traffic (clicks) and subsequent campaign inquiries before the campaign starts. This allows us to compare actual results with initial targets to evaluate performance.

After selecting the most appropriate keywords, we determine the best times and days for ad display, target countries and cities, and the devices used by visitors (computer, mobile, or tablet). These factors significantly impact ad success and can be identified through an analysis of your website visitors, competitor websites, and your customer base.

Next, we focus on crafting an effective ad that clearly represents the product or service, highlights competitive advantages, and attracts searchers. Most importantly, it must meet Google’s quality score requirements to appear at the top of search results on the first page.

Enhancing Google Ads with Extensions

Using Google Ads extensions, such as call links, location mapping via Google Maps, sitelink extensions, and feature highlights, is crucial. Google reports that ad extensions can improve ad performance by up to 40% without additional costs.

One of the key advantages of digital marketing is continuous tracking, analysis, and optimization after launching an ad. Therefore, monitoring, analyzing, and refining campaigns are essential parts of our strategy to help your business stand out.

As a Google advertising company, we excel in positioning our clients’ ads on the first page with top rankings, high engagement rates, and the lowest cost per click.

How Am I Charged for Google Search Ads?

You only pay for each customer who clicks on the ad and visits your website. Pricing is based on a per-click rate for the campaign as a whole or for each keyword separately. No charges apply to users who see the ad but do not click on it.

Can I Run a Google Ads Campaign Without a Website?

A landing page is required to direct search engine users upon clicking your ad. While an ad can be linked to a social media page, this is not the most effective solution.

At BeCloud, as a Google Ads agency, we offer a free landing page for our clients to showcase their services or products, ensuring optimal campaign results.

Comprehensive Digital Marketing Services

Finally, BeCloud provides comprehensive digital marketing packages tailored to your needs, enhancing your online presence. We also offer website evaluation services to analyze site performance and identify areas for improvement.

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